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Miller SoundClash 2015

MillerSoundclash 2015.

EXPERIENTIAL 

Project completed on behalf of Me&Lewis Ideas inc. 

SoundClash has been an extremely successful music platform for Miller Genuine Draft. It is a global DJ competition finding some of the worlds best new emerging talent in High Energy Dance music. 

I was lucky enough to head up the London design team who created all the experiential assets for the competition finals, hosted in Vegas. We had experts in to create the logo and the digital loops but most of the work was handled in-house. We dressed some of the best venues in Vegas including Marquee, Lavo and a penthouse at the Cosmopolitan.

We were also involved every step of the way in terms of planning documents, toolkits and all design for the internal communications.