PACKAGING & IDENTITY
The brief was to create an identity and packaging for a Luxury Peruvian Alpaca Wool sock company. Alpaca wool is inherently luxury and my clients aim was to bring his lines to 'Fashion Week' across the globe.
I created everything from the identity, die lines, brand guidelines, fastening mechanisms; everything!
Illustrator Elinor Sterry created a bank of illustrations for us to use across the brand. The key work across every aspect of the project was simplicity. The packaging needed to reflect the beautiful simplicity of the socks.
Pata Paca is to be launched across small and large retailers alike this year. Watch this space!